Growing up in a house that was known by family and friends as “The Carnival”, it comes as no surprise that 24-year-old Blair Mincer, started his own ice cream and catering business inspired by his childhood. When asked why he opened Booyah Inc., Blair explains, “who doesn’t love ice cream? Everyone always comes in a good mood for ice cream”. Having always been a big dessert fan, it was an easy decision for Blair to open Booyah when he was looking for something to do during his summers off of school. Booyah, a gourmet ice cream shop, opened four years ago and is already a Toronto favourite.
“Everyone always comes in a good mood for ice cream.”
Using bits and pieces of Blair’s youth to influence his shop, Booyah felt like a childhood dream. With the smell of freshly baked cookies, sprinkle-covered ice cream cones, a soft serve ice cream machine (which Blair’s family had in his house growing up), and a large neon sign that spells out “BOOYAH”, we were so excited to learn about Blair and his catering business (and eat some ice cream too)!
“I knew right there. It was a sign.”
The shop’s name, Booyah originated from a family friend who always shouted “Booyah” when playing board games together. Searching for the perfect name for his ice cream shop, Blair spoke with a friend of his dad’s, who out-of-the-blue suggested “Booyah”—a word that had already come to mean something in the Mincer household. “I knew right there. It was a sign,” remarks Blair.
“Some of our ice cream is Kawartha Dairy, and some I make myself.”
Having gone to school for political science and accounting, Blair landed himself in an unexpected yet exciting career; he is both a business owner and a self-taught ice cream expert. “Some of our ice cream is Kawartha Dairy, and some I make myself.” And, if anyone knows Kawartha Dairy ice cream… you know we’re talking serious ice cream quality. “I read a lot of textbooks about ice cream,” says Blair about his 25 (and counting) original ice cream flavours (including vegan flavours). He experiments with different recipes to create the “not-so-typical ice cream flavours” such as Strawberry Balsamic, Corn on the Cob, and Earl Grey.
“My ice cream has only 8 ingredients in it…”
“My ice cream has only 8 ingredients in it, and is not a list of 50 ingredients. It was important to me that I can pronounce all the ingredients I use in my ice cream.” Blair gave us a bit of an ice cream chemistry lesson as well; “ice cream has different qualities, by percent of fat, and I knew I wanted to be at the top. Super premium product has more fat than sugar, and my ice cream is at around 18-19% fat with 7-8% sugar.” You taste fats. When you pick up a bucket of regular ice cream and my ice cream, mine is about double the weight,” he explains as he speaks to the delicious creamy quality of his ice cream.
“I’ve had a lot of business I wouldn’t have had without the platform.”
Booyah joined Platterz this past May. “I’ve had a lot of business I wouldn’t have had without the platform,” explains Blair. “I don’t have to worry about collecting money, or any outstanding balances. It’s all taken care of by Platterz.” His most popular items through our catering platform are the ice cream sandwich platters, and has accommodated corporate events anywhere from 20 to 350 people through our platform. Booyah is able to cater over one thousand ice cream sandwiches at once (we’re drooling at the thought of what over 1000+ ice cream sandwiches would look and taste like).
With our minds full of joy after hearing Booyah’s story, and our stomachs full of ice cream, we left Booyah pretty happy. Blair is right—everyone is in a good mood when ice cream is involved.
Thinking of hosting an ice cream party at your office? Order Booyah and bring some whimsical, ice cream magic to your team!