READ TIME: 4 min
Sugar, spice, and everything nice. Cotton candy, cupcakes, sprinkles, happiness, and unicorns. CutiePie Cupcakes—a magical Toronto cupcake shop—is unlike any other cupcake shop we’ve seen before. CutiePie Cupcakes opened in 2009 and has infused unicorns and happiness into their menu, all the while playing rap music, in a bright pink bakery located in Toronto’s downtown core.
CutiePies are “cute little cupcakes inspired by your favourite pies, treats, and desserts—that’s why they’re called CutiePies,” explains owner Melanie as she speaks to the store concept. “I thought of combining fun flavours, classic desserts, and items that really hit home with people, and turning them into mini cupcakes.” The idea began with CutiePies and the menu has since expanded into ChubbyPies and WhoopiePies, with gluten free and vegan-friendly options. Not-to-mention the Latte-Pie, which quickly became known as the “Unicorn Latte” by local customers.
“People have come in from all over the world to try it”.
The Unicorn Latte has received international attention—having come out before the Starbucks infamous Unicorn Frappuccino. “People have come in from all over the world to try it,” says Melanie. We’ll admit, it’s most definitely taste-test approved by the Platterz team!
“It’s all about connecting with people—a box of cupcakes is designed to be shared.”
“I think dessert is something that makes people feel good and happy,” explains Melanie. “It’s all about connecting with people—a box of cupcakes is designed to be shared.” This point hit home with us at Platterz as our mantra is to connect people over shared food experiences (including cupcakes). “Dessert in general lightens the mood and brings people together,” says Melanie. We couldn’t agree more!
CutiePie Cupcakes exudes happiness and colour amidst their treats and in-store experience. From their “Happiness Wall” (where visitors write about what brings them happiness) to a magical unicorn wishing globe (where all your dreams come true) CutiePie Cupcakes is more than a cupcake shop; it provides an enchanting experience for customers.
“Music is number one.”
The magic begins early every morning, when the bakers arrive at the shop, and turn on rap music. “Music is number one,” says Melanie. As a proud Toronto bakeshop, CutiePie cupcakes often listens to Drake’s latest hits. “One of our hashtags is ‘#champagnecutie’, as a play on Drake’s social media persona ‘Champagne Papi’.” When asked if Drake has come into the store, Melanie remarks, “not yet”. So, Drake, if you’re reading this, it’s not too late—you can head over to CutiePie Cupcakes at 235 Spadina Road, Toronto. You will have the most magical cupcake experience yet (we promise)!
“It’s been awesome working with Platterz. It’s a great platform to connect us with the people [who] we want to see our menu and products. It extends our reach.”
“It’s been awesome working with Platterz. It’s a great platform to connect us with the people [who] we want to see our menu and products. It extends our reach,” Melanie says. The CutiePies and ChubbyPies are the most popular items on the Platterz platform, and you can seriously taste the happiness in each bite!
Spread the happiness and bring people together over some unicorn magic in your office.
For behind the scenes footage from our shoot, check out our Instagram page highlights!
City: Toronto, Ontario