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From an app concept to a booming full service business, SIPBAR began when brothers, Jack, Daniel, and Alex created a restaurant-rewards app while running pop-up bars in offices on the side. Bar bookings were filling up the brothers’ schedules, becoming the core of their business, causing the app to be put on hold. They saw an opportunity to create an elevated corporate bar experience that would change the way offices host events.
“[You can] create a bar that suits your specific event profile, and check out online, in less than two minutes”.
Our visit with SIPBAR was unlike any other—they invited us to their summer party (how lucky are we)?! Upon arriving, the brothers welcomed us as if we were longtime friends—offering us drinks and food, while live music was playing in the background. The event had all the ingredients for a lively party, complete with food from one of our most popular catering partners, Per Se Catering. We sat down with Alex and Edmund, SIPBAR’s Toronto City Lead. “Corporate event planners have a difficult time pulling together an elevated bar experience at a reasonable price for any event, while caterers don’t put as much effort into their cocktails and bar experience”, explains Alex. “SIPBAR.com, was the solution to that. [You can] create a bar that suits your specific event profile, and check out online, in less than two minutes”.
“It comes down to the bartenders, the team, the cocktails, and the quality of ingredients.”
“We started building the business around an efficient high level scalable bar service”, Alex explains. “We have a wide range of products–anything from craft beer, premium wines, spirits, and a cocktail menu that changes season by season,” Edmund adds. SIPBAR puts an emphasis on customer service, ensuring that all clients have a bar experience that is unmatched by any other service alike. “It comes down to the bartenders, the team, the cocktails, and the quality of ingredients.”
“Having Platterz as a sales arm and marketing channel has a direct benefit.”
SIPBAR launched in January 2017 and began working with our team that October. We have had the honour of watching SIPBAR grow from the early stages all the way through to now, where they have officially launched in New York City (and are a part of our roster of NYC vendors as well). “I always feel like Platterz wants to learn more about our product to be able to promote us better on the [Platterz] site,” Edmund explains, speaking to our partnership. “Having Platterz as a sales arm and marketing channel has a direct benefit,” Alex adds. Platterz has unique offerings for our clients, especially through SIPBAR, so we were thrilled to hear such positive feedback. We have an upscale bar service that pairs well with any event, meeting, or happy hour—safe to say, SIPBAR and Platterz are a pretty killer team together.
With Fall officially upon us, we’re starting to plan for the holiday season (did we mention we can plan your office holiday parties—for free?), and we’re thinking of all the amazing drinks and cocktails SIPBAR can add to your event. Looking for a custom cocktail? Get brainstorming, and let’s plan a party to remember.
For behind the scenes footage from our shoot, check out our Instagram page highlights!
Cities: Toronto & New York City