How To Use Graphic Design To Improve Office Culture
When it comes to improving office culture, we all know the big guns – a great meal plan, fun team outings, smart office décor, and cool perks. But what about the small, day-to-day ways to create a sense of belonging among your team?
Cue the graphic designers: those creative beings who are known for pointing out bad font usage, yelling at you for using a pixelated image, and being extremely particular about the type of pen they use. Their super power lies in the fact that they can create work of any scale that can delight, inform, motivate, inspire, and teach. From a tiny sticker to a huge poster, graphic design has the power to bring people together, foster a sense of belonging, and help boost office culture. Check out our favourite office design ‘perks’ your team will love:
Those stunning MAC desktop backgrounds are hard to beat, but what about designing equally beautiful wallpapers using inspiring imagery that represents your brand’s core values? You can also incorporate your brand’s fonts by adding inspirational quotes, reminders to stretch, take breaks, or move toward your team’s (or company’s) next milestone. Keep your eyes on the prize, literally.
Branding plays a big role in a company’s culture, so why not apply it to signs around the office and bring a sense of humour to everyday situations? Some people need to really focus when they are working, particularly in modern, open-concept offices. Designing a fun desk sign your coworkers can put up next to their computers when they need to be ‘in the zone’ is a great place to start. Use cute graphics to add humour, and apply the same approach to reminder signs around the office (we’re all guilty of leaving dishes in the sink!), or even create clever name tags for your boardrooms.
Let’s admit it, stickers are awesome! Everybody loves them when they’re beautiful, relevant, and funny. They’re an easy, budget-friendly way to let everyone feel like they’re part of the team and proudly flash the squad stamp. Stickers have a ton of versatility in terms of materials, shapes and sizes. Whether they’re just your company’s brilliant logo, slogan, in-house lingo, or inside joke, these labels can live happily on laptops, water bottles, phone cases, or stationery. Stick with this idea, we promise the team will love them!
Wall décor can really enhance a room and impact how people feel in an office space. Motivate and inspire your team by designing a series of posters based on quotes that resonate with your company’s values. You can even get your team to submit ideas, or interview your leaders for some words of wisdom. Your team will have a visual reminder of why they love working there and what they aim to achieve. Unity in emotional and mental states is a powerful thing that strengthens teams. Bonus: add a pop of colour and a modern feel through a marriage of bold type and colour blocks.
Handwriting is one of the most personal ways of communicating. To encourage people to take a much needed break from all things digital, design your own in-house branded notecards. On the front, you can keep it simple and use your company’s logo, or imagery relevant to your brand. Leave the back blank for personal messages to thank a teammate, give compliments for a job well done, or to simply say hi to someone working on a different floor (extra humour points: include a return address with the floor you’re on). Not to mention these notecards can also be used for external communication with clients!
Surprise your team with branded swag they can use in their day to day life in and outside of the office. Think: reusable water bottles, tote bags, gym bags, apparel and stationery. A graphic designer will know just the right amount of branding these various items need in order to remain stylish, so your team will love wearing them and showing them off. Swag will not only make your team feel appreciated and celebrated, but will contribute to great office culture. It’s always a good idea to include the team in the design process of these items and get their feedback to make sure they align with everyone’s style.
Feeling inspired? Chat with your design team and find out what ideas they might have to help boost your office culture! Truth be told, these small ways really do help create the bigger picture of a great company culture. Think of each piece of branded office design as if they were words, combining to form a language. This shared ‘language’ is what ultimately bonds a team and turns it into an unstoppable, motivated, and genuinely connected powerhouse!
If you haven’t yet, take a look at our tips on desk décor for more inspiration on how to use design, colour and techniques to make your day as productive as can be.